A lawyer by profession, an entrepreneur by passion.
Jasraj’s journey began in his first year of college, when he launched Maximize — a crypto platform that let content creators launch their own coin so that fans who believed in them could invest. He was also one of the founding team members of his university’s incubation centre, CIIC. In his second year he represented the startup and the university at IIT Kanpur, winning 3rd place at UpStart, the flagship pitching event of E-Summit. Lacking product–market fit, he chose to close it.
In his third year he founded Clar Catalyst after seeing a structural gap: 64% of Indian MSMEs are in manufacturing and trading, where extending credit to customers is their moat against larger players with better pricing. Those same MSMEs carry heavy bad debts yet rarely take legal action, believing it only adds to the loss. Partnering with a senior Mumbai advocate specialising in bad-debt recovery, he mechanised recovery techniques that resolved disputes without going to court, using the ADR mechanisms provided by the government.
Clar Catalyst operated as a legal-financing firm — 1% upfront as a due-diligence fee and 20–30% on recovery. By the start of his fourth year it had opened its first office in Patparganj, Delhi, and onboarded a co-founder from an Advocate-on-Record’s practice, bringing in a team of expert advocates and designated senior advocates. By the fifth year it was managing around ₹4 crore of bad debt. Self-funding every case strained cash flow, and investors in India remained wary of prolonged litigation, so the firm was wound down — an experience that now shapes how 45flowadvisors helps companies pay MSMEs on time.
- 3rd place
- UpStart, E-Summit IIT Kanpur
- ₹4 Cr
- MSME bad debt managed at Clar Catalyst
- Founding team
- CIIC university incubation centre